More than a representation of power and capital, the workplace and its spatial organization principles act as a mechanism of value production.1,2 Since its birth in the late 18th century, the white-collar workplace has evolved in response to particular technological innovations, social ecosystems, workers struggle and design principles.3
However, the recent development of information and communication technology - and especially the ubiquity of the network - tend increasingly to blur the differentiation between workplace and domestic space, work and leisure, production and consumption. While network information economy transformed manual labor into cognitive labor,4 the Internet of Things and large-scale adoption of smart objects participate in the creation of a spatialized information economy. We are currently witnessing the rise of a new kind of space of indeterminate nature, in which every daily action that can be recorded, analyzed and used by third parties eventually creates value,5 consciously or unconsciously, in the name of efficiency and well-being. In this context, commodification of the self and every aspect of one’s life are facilitated by an increasing panel of high-resolution smart objects and technologies such as the blockchain and machine learning, invoking a complex mesh of technical, social and political actors.6
The HYPERWWWORK project, through the analysis of architectural plans spanning over two centuries and prospective fictional thinking, sheds light on these existing phenomena otherwise hardly perceived. Inspired by the caricatural approach of Superstudio,7 “Twelve Ideal Offices” invites one to take a step back so as to evaluate the consequence and the risks of the implementation of smart technologies by focusing on spaces, interactions and behaviors usually not associated with value production or mechanisms of control. HYPERWWWORK thus extrapolates a social, technical and architectonic context in which these technologies are embedded, and seeks to reveal the role of architecture in this new paradigm and its corresponding trends, such as the quantified self, custom space experience, decentralization and 24/7 activity.
monetization of the self
1. Pier Vittorio Aureli, “The Barest Form in which Architecture Can Exist”, in A-TYPICAL PLAN : Projects and Essays on Identity, Flexibility and Atmosphere in the Office, edited by Jeannette Kuo (Zurich: Park Books, 2013).
2. Rem Koolhaas and Bruce Mau, « Typical Plan », in S, M, L, XL (New York: Monacelli Press, 1995), pp 334-353.
3. Nikil Saval, Cubed : A Secret History of the Workplace (New York: Anchor Books, 2014).
4. André Gorz, L’immatériel : Connaissance, valeur et capital (Paris: Galilée, 2003).
5. Nick Srnicek, Platform Capitalism (Cambridge, UK: Polity Press, 2017).
6. Adam Greenfield, Radical Technologies : The Design of Everyday Life. (London / NY: Verso, 2017).
7. Superstudio, « Twelve Cautionary Tales for Christmas (12 Ideal Cities) », in Architectural Design, AD #12, Standard Catalogue Co. / Academy Editions, 1971.